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The Power of Intention


The Power of Intention

"If you intend something to happen, it happens, if you intend it to happen. Verbalization* is not the intention. The intention is the carrier wave which takes the verbalization along with it." -- L. Ron Hubbard
(*verbalization: expressing oneself in words.)

When you use the correct level of intention in your communication, people pay attention to you.

People can feel your intention and you can feel theirs.

For example, have you ever noticed how you can tell someone is looking at you behind your back? Do you ever think of a person just before they call? You are feeling their intention.

People respond differently to you, based on your intention.

For example, you are in a busy clothing store and need a clerk's help. With poor intention, you might wait all day. But with strong intention, you look at the clerk, his head whips around and he asks if he can help you.

When you add firm intention to your communication, you get better results.

For example, if you tell your children to clean up their rooms with weak intention, they continue to play around. If you tell them to clean their rooms with strong intention, they can tell that you mean it and their rooms get cleaned up.

Intention at Work

Your job is easier when you use the correct amount of intention.

For example, a coworker named Chris likes to complain to you. Chris says, "I hate this crappy chair.” "This weather is horrible." "Oh no, here comes Mr. Big again."

Tolerating or avoiding Chris resolves nothing. Your workplace remains stressful.

Yet if you look Chris in the eye and say, "Chris, stop complaining," you enjoy some wonderful results--if your intention is strong enough. It does not matter how loudly or softly you speak as verbalization has nothing to do with it. Your intention powers your statement.

A salesperson, with a strong intention to sell, gets more sales. A service representative, with a strong intention to make customers happy, helps the company thrive. A job applicant, with a strong intention to land the job, gets the job.

A manager with poor intention gets little cooperation and eventually fails. However, a manager with strong intention, finds that his or her employees usually do what they were hired to do.

Exercise Suggestions

1. Write down 3-5 things that are difficult for you to get people to do.

For example, Joe always forgets to bring back your stapler.

2. With a coach or friend, or by yourself to an object, say the first thing on your list with little or no intention. Really be wimpy.

For example, you say, “Joe, return my stapler when you are done with it,” but you are thinking, “well, if you don't mind could you please try to remember to return my stapler if you have nothing else to do please?”

3. Now practice saying the first thing on your list with too much intention. Be much stronger than necessary.

For example, you still verbally say, “Joe, return my stapler when you are done with it,” but your intention is “JOE, BRING BACK MY STAPLER!”

4. Next, say the first thing from the list with the right amount of intention. The correct amount of intention gets the job done. Repeat a few times until it is comfortable for you.

For example, you still say, “Joe, return my stapler when you are done with it,” and your intention is very clear: “Joe, return my stapler when you are done with it.”

5. Repeat with each item on your list until you are ready to say each with the correct amount of intention.

Use clear intention in all of your communication and notice the results!

Provided by as a public service to introduce the technology of L. Ron Hubbard to you.

Copyright © 2009 All rights reserved. Grateful acknowledgment is made to L. Ron Hubbard Library for permission to reproduce selections from the copyrighted works of L. Ron Hubbard.

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Foolish Love


Foolish Love

When you're in love, the whole world sings with you. Or does it?

A young couple falls in love. All day long, they think about each other and talk to each other whenever they can. A beautiful obsession.

But one day, one of them spends time with an old friend. Jealousy flies into the picture. One person feels trapped. The other person feels abandoned. They argue and fight. No one is happy.

Another couple celebrates their 25th wedding anniversary. They feel admiration and respect for each other. They spend time apart. They visit old friends. No one ever feels jealous.

So why is admiration better than helpless, foolish love?

“Love all too often is a compulsive passion which devours the very young.”

“A thing which is loved has to be trapped and caged, and a thing which is admired is a thing which you would like to see free.” -- L. Ron Hubbard
(from a recorded lecture of Oct. 3, 1953)

Admiration is respectful; approving. You truly like the person.

So if you are obsessed with your mate, move up to feelings of admiration, before it's too late.

Look for new ways to admire him or her. Remove any compulsion to trap or cage your mate. Make it okay for this person to be free and happy, with or without you.

You will then see for yourself that deep admiration and sincere respect results in two very happy people.

The happier you are, the more successful you will become.

Provided by as a public service to introduce the technology of L. Ron Hubbard to you.

Copyright © 2009 All rights reserved. Grateful acknowledgment is made to L. Ron Hubbard Library for permission to reproduce selections from the copyrighted works of L. Ron Hubbard.

To subscribe, buy books, contact us or learn more about, click here.


Five Ways to Get Rich


Five Ways to Get Rich

If you think about it, there are only five ways you can get rich.

1. Gamble. Buy lottery tickets or spend your vacation time in a casino trying to hit it big. Unfortunately, most people, even professional gamblers, eventually lose all their money with this method.

2. Sue somebody. Get the driver of a new Mercedes to hit you and then sue. Fall and smash your face in a jewelry store and then sue. Pretend to find a severed finger in your can of soup and then sue. Unfortunately, with this method, you can hurt yourself or wind up in jail.

3. Marry a wealthy person or inherit your money. Finding a rich person, who wants to marry you, may be difficult. Being nice to wealthy relatives until they die can take many years. In either case, you have very little control of your future wealth.

4. Steal. Some people spend years trying to steal money through the Internet, with investment schemes or by embezzling company money. Yet just like bank robbers, they usually get caught and live out their lives in prison.

5. Earn it. Yes, the honest approach is actually the easiest and the most likely to work for you. You provide a service or product that people need and you deliver it. The greater your “service capacity,” the richer you get!

What Is Your Service Capacity?

Capacity: The maximum limit. The greatest amount possible. The highest quality possible.

Service: A valuable act or useful product that you provide to others.

How much service can you produce? It doesn't matter if you are providing it or not. What are you capable of providing?

For example, two auto repair shops in the same town can fix your car's engine. But one of the repair shops can also paint your car and replace your tires. It has a greater service capacity than the other shop. Therefore, it has the capacity to earn more money.

Organizations thrive or die based on their service capacity. The same principle applies to you as an individual.

“The greater the investment in more service capacity, the greater the ability to get more service capacity utilized.

“The greater the service capacity utilized, the greater the service delivered.

“The greater the service delivered, the greater the income.” -- L. Ron Hubbard

Based on this quote, you can see a formula for earning more money:

1. Invest in your service capacity.

2. Get your service capacity used.

3. Deliver more service or more products; or provide a better service or better products.

4. Increase your income.


A hairdresser has a shop with one work station. She averages 10 customers per day which is her maximum service level. She reads the above formula and decides to invest in her service capacity.

She buys another chair, another mirror, more tools and the supplies she needs to create a new work station. She hires an assistant to answer the phone, schedule appointments and take payments. They use the new workstation to give shampoos, give fast haircuts and other uses so they can see more customers. She gets her greater capacity used and sees 18 customers per day.

She continues using these five steps, hires and trains hairdressers in her new system, forms partnerships, builds a chain of hair salons and becomes rich.

As another example, you enter data into a computer. You feel like you have a dead-end job. You make $12 per hour and have no job security. You decide to invest in your service capacity by increasing the value of your time.

You notice that whenever the computers crash in your office, everyone sits and waits for the technician to fix the problem. You know the technician makes $40 per hour. So you invest your free time learning how to fix the computers. You are ready to get your service capacity used.

You corner your boss and say, “I've learned how to fix the computer problems and since I'm already here, we won't have to wait for the technician. I'll only charge $30 per hour. If I can't fix it and need to bring in the technician, you don't need to pay me for my time. And to prove I know what I'm doing, I'll fix them the next time they crash for only $12 per hour. After that, $30 per hour. Is it a deal?”

Your boss thinks for two seconds and says, “Deal!”

One thing leads to another and you are making $40 per hour within four months. You continue to invest in your service capacity until you can fix several types of computer systems. You start your own company, constantly increase your service capacity and you eventually become rich.

Anyone can invest in their service capacity.

More Service Capacity Investment Examples

A Texas book publishing company hires a team to translate their best-selling books into Spanish. They can now produce twice as many books using their existing book deals.

A real estate agent is making no money selling homes. She invests several weeks learning to buy and sell office buildings, shopping malls, apartment complexes, vacant land and investment property. She triples her service capacity and uses her existing connections to find deals and boost her income. As the real estate market improves she has more profitable work than she can handle.

A restaurant invests in more staff training so it can expand its hours. It now serves earlier breakfasts and later dinners. The restaurant income increases by 35%.

Instead of drinking beer after work, an auto mechanic gets the shop owner to show him how to create custom paint jobs. The mechanic earns more pay as an auto painter and the shop owner can now sell a new service.

If you study the history of every successful business and every successful individual, including the richest people on the planet, you will discover they all began their path to wealth by investing in their service capacity. The state of the economy has nothing to do with it.


1. Write down five ways you can invest some time or money to increase your service capacity.

2. Select one of these ideas and make the investment this week.

3. Get your new service capacity used.

4. Deliver more service or more products; or provide better service or better products.

5. Make your income increase.

With a little thought and creativity, you can find many ways to increase your service capacity so you can also become rich. No need to gamble, sue people, steal money, marry a rich person or wait for a wealthy relative to die. Let others try to do that while you travel up your road to wealth.

Provided by as a public service to introduce the technology of L. Ron Hubbard to you.

Copyright © 2009 All rights reserved. Grateful acknowledgment is made to L. Ron Hubbard Library for permission to reproduce selections from the copyrighted works of L. Ron Hubbard.

To subscribe, buy books, contact us or learn more about, click here.


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